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Primary Navigation Structure

Navigation should feel like a library. Not a storefront.

  • Shop by CategoryBrowse safety needs and contexts

  • Shop by BrandExplore vetted brands and their products

  • Blog / ReviewsEducation, analysis, and contextual guidance


Product cards (site-wide standard)

Third-party products (affiliate links)

Do not include:

  • Prices

  • “Add to cart”

  • Checkout language or “buy now” framing

Do include:

  • Product image

  • Product name

  • Brand name

  • One-line safety purpose (plain, non-promotional)

  • Clear outbound link (e.g., “View product” or “Learn more”)

Affiliate access should be transparent. Keep it one sentence.

Selected products may be accessed through affiliate partners for convenience. Inclusion does not imply endorsement or certification by CSM or CSF.


CSM-owned digital products

May include:

  • Price

  • Purchase or download CTA

  • Checkout flow (CSM only)

Digital products must be clearly labeled as CSM-owned. They are sold directly to support platform sustainability.

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